In maybe not a surprising turn of events Netflix have officially announced they will enter the UK and Ireland markets in 2012. Now given the events in their primary US market then tapping smaller maybe less expensive regions makes a lot of sense although given that SKY, BT and VM all stream movies for their subscribers and Amazon and Lovefilm have standalone services you wonder if the price of UK Netflix will be viable. Of course to the customer it may bring a price war or fragment the market as rights go to one company and not another, we'll see how it all pans out.
Netflix
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